| 2. | On the basis of micro - economy , the paper continues to discuss the vital six strategies to the enterprise in the new economy , include going first , penetration price , anticipating management and alliance . we also studied in - depth business tactics , such as price dissimilation , lock - in , opening , customization , bundling , etc and point out the applying background , significance , methods and attentions . such work tries to provide a clear , effect : and efficient advice to the enterprises in the now economy , in order to help them make proper business strategies and win the competition in the new circumstances 在微观经济分析的基础上,本文继续探讨了网络经济条件下对厂商生死攸关的四种商业战略? ?先发制人、渗透定价、预期管理、兼容和联盟,并深入研究了决定市场竞争的六种常用战术? ?歧视定价、锁定、开放、定制、绑定和试用,指出了这些战术的应用背景、意义、方法和注意事项,力图给新经济下的厂商提供一套明确的、行之有效的商业指导意见,以利于他们制定出合理的商业策略,在网络经济的激烈竞争中立于不败之地。 |